Privacy Policy

Privacy Policy of F+I Athletics Inc. and FIAR Holdings Inc. (“F+I”)

F+I respects your privacy and the protection of such privacy and your personal information are important concerns to us. This privacy policy (“Privacy Policy”) describes the personal data collected or generated when you use www.fireandiceathletics.com (our “Website”) and how such data is used, shared and protected. We process personal data that was gathered during your visit to the Website and associated social media accounts confidentially and only in accordance with statutory regulations.

What personal data do we collect?

The personal data collected by us includes:

  1. the information you give us when you register for an account;
  2. the information collected when you visit our Website, visit our social media pager, contact us or purchase our products;
  3. information gathered by cookies and beacons; and
  4. information from third parties such as credit reference agencies and regulatory bodies.

Why do we collect such information?

We collect this information:

  1. to provide you with information you request and products you wish to receive or purchase;
  2. to help us monitor and improve our products, services and Website;
  3. for general research and analytical purposes;
  4. to communicate with you about our products or relevant information, with your consent as required by applicable law; and
  5. to create information for our business partners that is not identifiable to you or any specific individual.

Who do we share such information with?

We share this information with:

  1. other F+I affiliated entities;
  2. third party service providers such as payment-service providers, hosting providers and logistic partners.  These service providers use your information in accordance with our instructions and all applicable laws;
  3. social networks in the event that you interact with a social network through the Website;
  4. law enforcement agonies if we are compelled to do so by law; and
  5. other third-parties with your consent or where permitted by applicable law.

What choices do you have with respect to your personal data?

You can request information as to what personal data we have collected and ask us to update, correct or delete any personal data we have about you.  We will consider and where necessary comply with your request in accordance with applicable law. You also may opt-out of further contact from us.   For either of the above, please contact us at [email protected]. You may also set your internet browser setting to better protect your personal data and limit the information collected with “cookies”.  Please note that restricting cookies may limit the functionality of the Website.


We take reasonable precautions and follow generally accepted industry practices to ensure that your personal data is protected and not inappropriately accessed, altered or disclosed.   With respect to your account, please note that it is protected by your password and we ask that you keep this password confidential.


We will keep your personal information for so long as it is required for the uses set out in section 2 above, unless it is removed earlier as a result of your request pursuant to section 4 above.

Personal Data of Individuals under the Age of Majority

The use of the Website by persons under eighteen (18) years of age is not permitted.  If a parent or guardian is aware of an individual under the age of majority having used the Website, we ask such parent or guardian to contact us at [email protected] and we will remove all personal data collected by us with respect to such individual as soon as is reasonably possible.

International Data Transfer

The processing of your personal data by us or our partners may involve processing, transferring and storing your data outside your country of residence, including the United States.  The data protection requirements and laws of such jurisdiction may differ from your country of residence.  By using the Website you agree to the processing, transferring and storing your data outside your country of residence.

Applicable Laws

The use of this Website is governed by the laws of the state of Nevada and the courts in Nevada shall have exclusive jurisdiction over all legal matters arising under this Privacy Policy.


Please note that F+I reserves the right to alter or amend this Privacy Policy at any time and without notice, subject to applicable laws.  F+I will publish the most recent and current version of the Privacy Policy on the Website.  You are responsible for regularly reviewing the Website to understand the then current Privacy Policy.  Your continued use of the Website after the effective date of each amendment will mean that you have accepted the amended Privacy Policy.

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